The old Chef Boy-ar-dee ads filmed in Italy made a big impression on me as a kid. Like this one of kids running to eat beefaroni in Venice’s Piazza San Marco.

They were like little one-minute neo-realist musicals, indistinguishable in my mind from the movies on the Children’s Film Festival.

My favorite was the one with the jingle to the tune of Oranges and Lemons, but I can’t seem to find anything but a 1980s remake, which is extremely similar, but lacks the filmic grittiness of the original.

~ by lolarusa on November 7, 2020.

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