Hello Kitty’s Mensline
The Nightly Business Report on PBS did a segment on Sanrio’s new menswear line. Well, I’m a huge fan of Sanrio though I prefer Chococat to Hello Kitty.
Unfortunately available only as a transcript and not streaming video, the story really should be seen to be believed. No photos on the web do justice to the menswear line as the video does where the merchandise is worn by the company’s founder. The silk black tie with Hello Kitties all over it and the Hello Kitty cuff links were a wonder to look at. This guy looks oddly classy. If you happen to record Nightly Business Report, let me know.
The best quote from the story: “We sell things people don’t need: birthday gifts, get well gifts, anniversary presents and souvenirs. That’s the kind of business we’ve evolved into.”
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